Posted 09th June 2021 by APSIS

Increase your reach: How to improve your email deliverability with double opt-in

There’s nothing more frustrating than working hard on a great email campaign but watching the open rate plummet due to poor deliverability. This can happen for a number of reasons, and it’s really important to understand why so that it doesn’t happen again. Really basic things like using a double opt-in, proper data collection and the use of a smart marketing automation platform make a huge difference to results - and at the end of the day, this is a results business. So click here to learn how to use data, profiles, segments and all the related wizardry of email marketing to create campaigns that increase reach and improve sender reputation while reducing instances of your emails being marked as spam.
Posted 11th May 2021 by APSIS

Successful ingredients for welcome newsletters

Everyone does email marketing, but do they do it well? Having a clear and coherent strategy, aligned with powerful marketing automation tools, can really make the difference when it comes to earning new customers and keeping old ones engaged. Simple things like the welcome newsletter can make a massive difference, but this is something that can drift along if there isn’t enough though, care and attention placed on them. It takes a few successful ingredients to make them work properly, so read this blog post to read our top tips and use them to supercharge your welcome flows!
Posted 15th April 2021 by APSIS

Are your emails reaching your subscribers? Here's how to improve email deliverability

There’s no point spending ages crafting the perfect message if nobody is going to read it, and the same applies to your email campaigns! If you can’t get eyeballs on your content, you’ve wasted your time. That might sound harsh, but it’s true. Having good email deliverability is a crucial component in the battle to run successful marketing campaigns, but some marketing platforms just don’t cut the mustard. Luckily, APSIS One has your back. We’re a digital marketing company that takes pride in knowing how to improve email deliverability, so read the blog to learn all our worst-kept secrets.
Posted 23rd February 2021 by Liridona Lubishtani

5 benefits of email automation

Marketers are busier than ever, but there’s a way to work smarter not harder and it’s called marketing automation emails. Find out five benefits of email automation here!