Posted 09th June 2021 by APSIS

How to write the perfect reminder email

Reminder emails can be tricky things to get right, but they’re super important because they can really make a difference to your members and your business. They’re awesome for things like events, but you also need to make sure that you manage to write the perfect subject line to keep your members engaged and that all-important open rate high. However, it does take a little bit of technology and some fairy dust to get them right. Click on this blog to read how to write the perfect reminder email, and see some other hints and tips to make sure it really hits the nail on the head.
Posted 11th May 2021 by APSIS

How to handle consent for marketing in a membership organisation

Consent, especially in the age of GDPR, is so important. Permission marketing is a fairly new tactic that makes the most of asking people if they want you to get in touch with them to deliver content they want to see. If this sounds like a lot of hard work, this should put your mind at ease: it isn’t. Smart systems, like the one APSIS One use, do a lot of the heavy lifting for you. So if you want to dive into the world of consent lists, topics, double opt-ins and marketing consent, all you need to do is click on the blog to find out more.
Posted 14th April 2021 by APSIS

Personalise your customer experience - make your members feel special

Make your members feel special, happy and content with your offering by using personalisation to supplement your traditional business practice. These techniques don’t have to cost the world, and they don’t need to take up too much of your time - because someone has to make sure the money keeps on coming in, right? A personalised customer experience can make your members feel special, improve how they perceive your product and might even induce them to spend more money in the future. These concepts can be a bit blue-sky thinking, but they’re super realistic! Step inside the APSIS world to find out how now!