Posted 11th May 2021 by APSIS
Consumer lifecycle marketing, what’s that all about? It’s the way smart businesses provide personalised and relevant communications to customers, and potential customers, at each stage of their purchase journey.
It can help improve customer experience and remove pesky pain points like a lack of customer loyalty, inefficiencies in your marketing campaign and impersonal customer communications.
Marketing automation tools like APSIS One’s 360 view can provide a neat overview of how customers are behaving across marketing channels, while users can create intelligent segments to help target their messaging at the most relevant people.
Want to learn more? Read our blog and then download our free planning template for marketing and retail!