Posted 16th August 2021 by APSIS
There’s nothing more upsetting than having lots of inactive subscribers. Nobody wants to create killer content, only to have nobody read it - plus, they can be bad for deliverability!
Traditional thinking would be to cull these people from your mailing list, but there is another way! Your travel, leisure and events company could be missing out on valuable revenue streams from folks who can still be brought back into the fold.
Doing so can be tricky, we understand that, but we’re here to help. Read this blog post to find out what you should be doing about your inactive subscribers and why!