Apsis One — Email Marketing & Automation Platform for Data-Driven Marketers.
Apsis One is an AI-driven email marketing and automation platform built for data-driven marketers. Founded in Sweden in 2001 and now part of the efficy Group, Apsis One combines email, SMS, marketing automation, event management, forms, surveys, and an AI Assistant in one GDPR-compliant, ISO-certified interface — trusted by over 3,600 businesses across the world.
14 day free trial • Onboard in 2 minutes • No credit card required
Apsis One at a Glance
- Apsis One serves over 3,600 businesses across the Nordics and Europe, ranging from SMBs to enterprise organisations in financial services, membership, insurance, and non-profit sectors.
- The platform achieves high email deliverability rates, with dedicated IP management, private technical sender domains, and a specialist delivery team monitoring reputation around the clock.
- Apsis One is fully GDPR-compliant and ISO-certified, with all data stored and processed within the EU — making it a trusted choice for European businesses with strict data sovereignty requirements.
- Native integrations connect Apsis One to 5,000+ apps via Zapier, alongside direct CRM connectors for Tribe, efficy CRM, Lime, Microsoft Dynamics, and an Open API for custom integrations.
- The built-in AI Assistant helps marketers create content, optimise subject lines, and run split tests — reducing campaign creation time whilst improving engagement and conversion rates.
- A 14-day free trial is available with no credit card required, and onboarding takes as little as two minutes, giving marketers immediate access to email, automation, SMS, and event tools.
What is Apsis?
Apsis is a Nordic marketing technology company, part of the efficy Group, founded in Sweden in 2001.
We provide marketing tools that help over 3,600 businesses create personalised, data-driven campaigns across email, SMS, and more.
Apsis One is our modern, all-in-one marketing platform. It brings together email marketing, marketing automation, SMS, event management, forms, surveys, website tracking, dashboards, and an AI Assistant for content creation — all in a single interface. With advanced segmentation, high email deliverability, and native integrations with CRM systems like Tribe CRM, webCRM, and efficy CRM — as well as Lime, Microsoft Dynamics, and 5,000+ apps via Zapier — Apsis One gives marketers the tools to personalise at scale without relying on IT. It's GDPR-compliant, ISO-certified, and offers a 14-day free trial.
Apsis Pro is our established email marketing platform, trusted by customers across the Nordics for reliable newsletter and email campaign delivery. Whilst still fully supported, many Apsis Pro customers are now upgrading to Apsis One to access advanced marketing automation, event management, and AI-powered features.
Whether you're just getting started with email marketing or need a complete campaign platform, Apsis has a solution to fit …
Email, Automation, SMS, Events and Integrations in One Platform
Think data-driven marketing requires extensive IT support and navigating complex systems? We get it. That’s why Apsis One offers an intuitive platform designed for advanced personalisation complete with native tools for owned media. Address all your marketing needs in one interface, with built-in campaign tools and integrations.
Leverage your data to gain insights into your customers by connecting their cross-channel interactions into comprehensive profiles. This unified view enables precise segmentation and effective consent management, empowering smarter marketing decisions that drive personalised engagement and business growth. Effortlessly track results and trends with the dashboard to enhance your strategy.
Maximise your budget with powerful email marketing that delivers outstanding value. Reach a wide audience and achieve impressive results with a scalable approach. With Apsis One’s high deliverability rate, your messages connect effectively, ensuring your marketing efforts are both impactful and cost-efficient.
Just as marketing lacks impact without data, data alone can’t create customer experience magic without the right tools. With Apsis One, embrace a seamless and collaborative approach using Email, Marketing Automation, Website, SMS, and Forms to unlock the full potential of your customer experience.
Transform data into engagement
Amplify your reach and enhance your results by delivering hyper-personalised experiences across multiple touchpoints. With precise segmentation, dynamic content, and flexible assets at your fingertips, our intuitive drag-and-drop canvas empowers you to create impactful campaigns that resonate with your audience like never before.
Integrate your apps and web tools with Apsis One to unify essential data, ensuring a consistent and cohesive brand experience across all channels and devices. Strengthen your marketing efforts by integrating tailored add-ons that align with your unique business needs, ensuring your campaigns are both synchronised and highly impactful.
”We want to make an impact on the customer before their stay, but also afterwards so they feel inclined to return”
We can create marketing campaigns and dialogues around ideas that pop out before lunch and after lunch we can launch a campaign.
“Digital marketing is crucial because it lets us communicate with our customers even when they aren’t in the ‘classic’ buying window.”
“Everything is moving so fast in society today and it is important to stand out and be heard in all the noise. Getting the attention of our potential customers is a challenge in itself.”
We put a lot of thought into our design and layout, and Apsis One makes it easy to create visually strong and structured newsletters.
Why Marketers Choose Apsis One for Data-Driven Campaigns
Transform your data into actionable insights and deliver outstanding customer experiences. Apsis One equips you with everything you need to boost campaign results, enhance retention, and drive business growth—all from One seamless interface.
Say goodbye to clunky, complicated MarTech, and start making smarter decisions with your data today.
- Build Loyalty: Strengthen customer relationships and improve retention
- Reduce Costs: Streamline your advertising budget for greater efficiency
- Unbeatable Time to Value: Enjoy rapid setup that minimizes costs
- Boost Efficiency: Maximise your resources with smart automation
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Experience Apsis One for yourself—try it for free!
Frustrated with complex marketing systems? Step up to Apsis One—the smartest, most intuitive marketing platform you've ever experienced. Ready to see how it can transform the way you connect with customers?
Whether you're keen to explore the platform or discuss how we can help strengthen your customer relationships, we're here to listen and support you every step of the way
- Take the first step—unlock your free trial today!
- Discover the difference—begin your free trial now!
Why wait? Start your free trial and see the results firsthand!
Apsis is a Nordic marketing technology company, part of the efficy Group, that provides email marketing and automation tools to over 3,600 customers. Founded in Sweden in 2001, Apsis offers two products: Apsis One (a modern all-in-one marketing platform) and Apsis Pro (email marketing tool).
Apsis One is an all-in-one marketing platform combining email marketing, marketing automation, SMS, event management, forms, surveys, website tracking, and an AI Assistant for email content creation. It features advanced segmentation, personalisation, high email deliverability, and integrates with CRM systems and over 5,000 apps via Zapier.
Apsis Pro is the original email marketing platform from Apsis, still used and loved by many customers. Apsis Pro is offering dependable newsletter and email campaign capabilities. It is still fully supported, but Apsis One, that we recommend to new customers, provides a broader feature set including marketing automation, event management, and AI-powered content creation.
Apsis One supports email, SMS, marketing automation, event management, forms, landing pages, surveys, and website tracking. All channels share unified customer profiles, enabling consistent and data-driven communication across every touchpoint.
No, Apsis One is primarily a tool for email and marketing automation, However Apsis is part of the efficy Group in which there are several CRM’s ready to integrate with Apsis One. not a CRM. Apsis One integrates natively with efficy Group CRMS like Tribe, webCRM and efficy, but also other popular CRM platforms like Lime CRM, Microsoft Dynamics, webCRM and more. Through Zapier, you can connect Apsis One with over 5,000 additional apps to keep customer data synchronised.
Yes. Apsis is fully GDPR-compliant with customer data stored in Europe. The platform includes built-in consent management, data processing agreements, and tools for data subject requests. Apsis holds ISO certifications for information security.
Yes. The Apsis AI Assistant helps marketers generate, rephrase, shorten, and optimise email content, subject lines, and preheaders. It supports eight languages, and all data remains in Europe. Prompt data is never stored, shared, or used to train AI models.
Yes. Apsis One offers a 14-day free trial with full platform access, including the AI Assistant. No credit card is required.
Apsis One provides integrations with CRM systems (Tribe, efficy CRM, Lime CRM, Microsoft Dynamics, webCRM, Salesforce), CMS platforms, and e-commerce solutions. Through Zapier, it connects with over 5,000 apps. An open API is available for custom integrations.
Apsis One offers tiered plans based on features, contacts, and send volume. Visit the pricing page for a tailored estimate, or contact the team for a personalised quote. A 14-day free trial is available.
Content Last updated: May 2026
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