The Email Marketing Handbook

A Guide for Today's Email Marketer

Email has been around for a long time, but it remains one of the most powerful tools for marketers everywhere. Discover what the future holds for Email in our complete guide to Email Marketing and learn all that a modern-day marketer needs to know. The guide explains everything from design best practices and building compliant lists, to a break-down of deliverability.

What else does our 120-page handbook cover?

  • Do’s and don'ts of compliance
  • Apple’s Mail Privacy Protection update
  • Email template design guide
  • What happens to your emails in Dark Mode?
  • How to format your emails for mobile devices
  • What is A/B testing and why should marketers care?
  • ...and SO MUCH MORE

This is the only guide you need - want to get your hands on it? Fill out the form and the handbook is yours!

Mastering email marketing, the email marketing handbook from APSIS, updated version 2024