Understand the person behind the click
Reach, attract, and nurture your leads with ease while delivering personalised and data-driven marketing. Website tracking allows marketers to gather valuable insights from visitor interactions, capturing moments when potential customers engage with your brand.
By enriching audience profiles with behavioural data, you gain a deeper understanding of your audience, enabling more precise segmentation. This leads to enhanced customer experiences and greater satisfaction.
- Browsing Behavior: Gain a clear view of which pages visitors explore and the content that captures their interest.
- Engagement Metrics: Track clicks, downloads, and views to understand what drives audience interaction.
- Conversion Intent: See how far visitors progress and where they drop off, allowing you to identify gaps and guide them towards conversion.
- Social Media Interactions: Follow leads from their first touchpoint on social media through to conversion and retention.
- Budget Spend: Maximise your ad revenue by tracking MQLs, SQLs, and PQLs, and manage your marketing budget effectively with website tracking insights.
3 Main Benefits of Website tools
Instant Data Capture
Once tracking is enabled, data flows directly into APSIS One, where profiles are automatically created, merged, and enriched.
Implement Easy
Simply configure the tracking settings, implement the script on your website, and connect it to your cookie banner to start capturing website interactions.
Compliant and Secure
Your platform, your data. Manage, control, and secure behavioural insights while staying fully GDPR compliant.
Discover Website tools
Grow your list of engaged subscribers
Set clear expectations for your emails with preference-based sign-up forms. Collect behavioural data to build a complete understanding of each audience profile and begin your journey towards a GDPR-compliant, engaging email marketing strategy.
Emails with personal significance
Easily track and collect behavioural data from your website visitors to enhance the impact and relevance of your email marketing. Transform data into valuable insights and deliver a truly personal, targeted approach to your audience.
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