Optimise customer journeys: APSIS One for B2B Service
Service satisfaction fosters growth. But to deliver the expectation-defying customer journeys everyone desires, you need to get one on one.
APSIS One gives you easy access to the data, the insights, and the automated tools to create smooth customer journeys that make your leads convert – and your customers stay.
- Personalise communications to increase conversions
- Empower your creativity while saving time with our compliant APSIS AI Assistant
- Trigger marketing automation flows to nurture and retain
- Track and monitor website behaviour
- Manage leads and prospects through one interface
- Cost-efficient and fast implementation
Why APSIS One adds value for B2B Service
Does your MarTech stack help you reach your goals? Sometimes, the grass is greener on the other side. With APSIS One, you can see up to:
From Service to Product
Every company faces a set of unique opportunities and industry-wide challenges. As a B2B service marketer, you probably struggle with:
- Disconnected customer data
Lack of insights hinders consistent customer journeys – impacting conversions and customer lifetime values.
- Not knowing your customers
Scattered data and poor insights put a cap on your ability to personalise onsite and email experiences.
- Unable to value interest
Tracking and scoring leads, prospects and customers on website activities or achievements feels unfeasible.
- No real-time relevance
Difficulty using behavioural data to trigger people to move from first visit to trial – and trial to purchase.
- Unmanageable data
Large volumes and lack of time mean that valuable data is outdated, duplicated or left behind.
- Resource-draining lead management
Deterred by costly and complex systems; lead management, follow-ups and opportunities crumble.
Can’t identify? Try another industry to find your perfect match
APSIS One: A solution that suits your needs
MarTech is a jungle. We’re not shy to admit it. But we also understand the limitations of the data-void marketer. That’s why we created APSIS One: so you can cover every need in one interface – and add campaign tools and integrations to scale up your solution as you grow.
Get service-minded with APSIS One
Get up close and personal with your visitors, leads, prospects and customers. APSIS One is an easy-to-use platform for advanced personalisation with native tools for owned media in One interface.
Personalising the customer journey and heightening the customer lifetime value has never been easier.
Full customer insights
Get to know your active and inactive users by connecting interactions to unique customer profiles – enabling a single customer view, fine-tuned segments based on achievements and consent management.
Optimise marketing performance
Reserve your resources to campaigns that work. Analyse bounces, clicks, opens and conversions from your email, SMS, website and automation activities to understand behavioural patterns, predict needs and prevent churn.
Query audiences and orchestrate campaigns
Save time, activate audiences and supercharge your results with personalised emails, website tracking, marketing automation flows, SMS and Forms & Pages – all infused with historical and real-time data.
Real-time customer journeys
Track and collect behavioural website data and events – and use the clicks, page views and forms filled to bump conversions, increase customer loyalty and craft automated customer journeys across owned channels.
Attract and retain customers
Never let a lead, prospect or customer turn cold. Optimise sign-ups with forms, track website activity and score every achievement to unleash automated flows for email and SMS.
Personalised email marketing
Create one email; personalise it to enable endless variations in your customers’ inboxes. Use segments and dynamic content with XML capability to maximise your relevance, impact and conversions.
Add on leads and better management
Bump your reach, take charge of your lead nurturing and get even more personal on even more touchpoints by adding Add-On tools to APSIS One.
Social & Display: Create awareness and optimise spend
Put your money where the value is. Export first-party data to personalise and narrow down your audience on Facebook, Instagram or LinkedIn – and make paid ads a natural part of your nurturing and re-engagement flows.
APSIS One Survey: Maximise responses and information
Skip dull, clunky and yawn-inducing questionnaires. Set up a survey in minutes, act on real-time behaviour, and connect survey responses to profiles to segment on sentiment.
APSIS One Event: Building stronger customer relationships
Host events that add value to your attendees – and yourself. Use customer data to target relevant businesses, involve sales, and set up easy flows from promotion and invitation – all the way to evaluation.
Integrate your systems with APSIS One
Say goodbye to complicated setups and fractured data spread over the platforms you need. With the native two-way APSIS One integrations, you can finally personalise the entire customer journey with razor-sharp precision.
Full-funnel insights with Microsoft Dynamics CRM
Connect APSIS One with Microsoft Dynamics CRM to enrich your campaigns with real-time CRM data, and make marketing insights a natural part of the sales conversation. Never miss a lead’s, prospect’s or customer’s beat.
Optimise and personalise the website experience
Integrate APSIS One and Sitecore or Episerver to automatically optimise and personalise every lead’s, prospect’s and customer’s onsite service offering, and use behavioural CMS data to empower marketing, sales and support.
“Everything is moving so fast in society today and it is important to stand out and be heard in all the noise. Getting the attention of our potential customers is a challenge in itself.”
“Digital marketing is crucial because it lets us communicate with our customers even when they aren’t in the ‘classic’ buying window.”
We can create marketing campaigns and dialogues around ideas that pop out before lunch and after lunch we can launch a campaign.
"Our onboarding was very smooth and quick. First, APSIS made us a new, modern email template. After that, we had workshops where we planned and created our first automation flows. APSIS’ personnel have been very helpful throughout the process. Not only did they answer my questions—but they also provided me with some great tips on how to leverage marketing automation optimally"
”We want to make an impact on the customer before their stay, but also afterwards so they feel inclined to return”
Experience APSIS One for yourself
We know your local and glocal market, your pain points and what your business needs to take flight. And we can set you up with the perfect platform: APSIS One.
But don’t take our word for it. Discover APSIS One for yourself.
