Posted 07th January 2022 by APSIS

Digital Marketing Trends to Expect In 2022

Rolling out the red carpets for a new year!

With the passing of each year comes hot off the press marketing fads and trends. 2021 marked an era branded by social media marketing, data privacy, and trust-building. But old keys won’t open new locks.

Posted 15th December 2021 by APSIS

What is a Digital Customer Journey?

The ultimate goal of any business is to fulfil its customers’ needs and wants. 

To achieve that, a business should, first, understand their customers’ needs carefully and most importantly, their competitors. Why competitors, you ask? Because, it is when a business knows and educates their customers about how they are better than their competition, and why they should choose them over their competitors, they will be in a position to provide a good overall experience for their customers.

Posted 16th November 2021 by APSIS

Ho Ho How to design a joyful Christmas campaign for your subscribers

Christmas is a busy, joyful, hectic, stressful, beautiful time of the year. As a business, this is a critical time. Everyone ups their game around Christmas and pours resources into designing the best Christmas campaigns they can think of - but you needn’t stress out. Clever marketing automation, email and connected campaigns can help you make the most of this holiday period. Landing pages and SMS can help complement your efforts while providing an ecosystem that rewards the effort you put into your marketing campaigns. Read more to find out how to design a joyful Christmas campaign for your subscribers.
Posted 16th November 2021 by APSIS

Five content writing hacks for your B2B strategy

Content marketing has become a lot more prevalent in the last few years, but as the instances of its use increase, the proportion of well written, targeted and focused pieces decreases. That’s not a slight on anyone producing content - it can be a tough ask to get marketers to become content geniuses overnight. Everyone needs a little helping hand now and again, and if you want to produce the best content marketing you can, it would be wise to take into account these content writing hacks! So what are you waiting for? Read the blog for more inspiration.
Posted 16th November 2021 by APSIS

Take your customers on a journey with these email automation tools

The experience industry is a crowded field and marketers need to be doing as much as they can to stand out from the crowd. That means offering a fantastic product, but it also means engaging with customers and ensuring they feel special. This is where marketing automation comes in, specifically email automation tools. This allows you to connect with your entire customer base on an individual level, increase revenue and improve satisfaction across the board. Not sure where to start? We’ve got you covered in this educational and informative blog post.
Posted 16th November 2021 by APSIS

Attached at the hip: Stay connected with your members through mobile marketing

Mobile marketing has grown so big it's impossible to avoid - especially if you want to stay relevant in the eyes of your members. So much of our life happens on smaller screens these days, so why wouldn’t you want to send messages to your members in the place they’re most likely to see it? Mobile messaging is great, but before you can see all the benefits of it you need to do some optimisation of your platforms and run some marketing integrations. Read this blog to see how your membership organisation can benefit from mobile marketing, and a few extra tips on how to succeed with it!
Posted 12th November 2021 by Euphilena Goh

What is Customer Segmentation?

Businesses are bound to have customers whose needs are the same. But, being humans, they are bound to have different preferences and are from a variety of geographic places and various age groups, their expectations in terms of your products and service, would vary. The key to serving the needs of various groups of customers effectively is to clearly understand their preferences in every part of your business, like the product, communication, service and so on. This helps a business to efficiently meet their customer’s expectations in every way possible and develop a strong relationship with them.
Posted 14th October 2021 by APSIS

How to activate brand loyalty in your subscribers

Inspiring brand loyalty isn’t a new concept - in fact, it’s been around since the 1980s. Just because it’s an old idea doesn’t mean it’s any less important. The advance of marketing technology means subscription firms can inspire customers to become loyal brand advocates through intelligent loyalty marketing that pushes their brand story. Knowing where to start can be tricky, which is why we’ve created this blog post that goes over some of the finer details, walks you through some frequently asked questions and details which pain points can be solved via the implementation of some data-driven marketing.
Posted 14th October 2021 by APSIS

How data-driven email marketing can elevate your business

Businesses collect a huge amount of data about customers and prospects all the time, but rather than use it to benefit them, companies can end up sitting on huge amounts of siloed information. To get the most out of email marketing campaigns, B2B operators should look to use data to remove frustrating pain points and create a virtuous cycle of increased revenue flows. Here’s how data-driven email marketing can benefit your business. Click on the link to find out how you can make the most of all that information you collect!