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Discover more of what matters to you
Posted 08th December 2017 by APSIS
11 E-commerce, Marketing Automation and MarTech Expert Predictions for 2018
New year, new goals and new customer demands. Sofie Bjerkefeldt, Wilhelm Sahlberg and James Carter deliver their predictions so you can get a head start in 2018.
7 minutes
Posted 07th December 2017 by APSIS
Why Internal Collaboration is Important for Defining and Scoring Your Leads
Are your leads hovering around, rather than moving forward? The problem might be caused by a lack of internal collaboration, diffuse definitions and ambiguous goals
4 minutes
Posted 01st December 2017 by APSIS
Want to Make Black Friday 2018 a Success? We’ve Crunched the Numbers.
Black Friday 2017 is a wrap! And once again, the new shopping holiday broke last year’s record. Are there any secrets of Black Friday Success? Let’s dive into our own stats and crunch our numbers – and we’ll deliver the answer!
4 minutes
Posted 29th November 2017 by APSIS
Why the Artsy and the Analytical Still Are Critical to Your Digital Success
It’s hard to deny that marketing technology has paved the way for an increasingly effective, personal and relevant direction of marketing. But are we on the verge of losing something important as we trade Photoshop for intricate data-driven systems?
4 minutes
Posted 23rd November 2017 by APSIS
Q&A: How to prepare for GDPR with APSIS
As of May 25th 2018, the EU General Data Protection Regulation (GDPR) has become applicable with the purpose to regulate the processing of personal data of the EU member states and its citizens. For the purpose of comfort and transparency, we have created this FAQ relating to the GDPR and your use of our services.
3 minutes
Posted 22nd November 2017 by APSIS
4 Marketing Automation Myths – Debunked!
When an innovative trend gains traction, misconceptions tend to arise... Does marketing automation make marketers lazy? And does it make customer-brand communication robotic? I'll sort out the myths!
4 minutes
Posted 16th November 2017 by APSIS
How to Transform Video Engagement into a Full-Funnel Marketing Solution
Lights, camera, action! Video may be the new go-to trend for lead capturing, but how can you turn it into a full-funnel marketing experience? The answer lies within actionable data and a system for marketing automation…
5 minutes
Posted 08th November 2017 by APSIS
Why You Should Focus on Turning Customers into Subscribers
Email generates leads, facilitates relationships and strengthens a brand’s position in the customer’s mind. But do you know why it’s crucial to your success that you convert customers into subscribers? We’ll let you know why!
4 minutes
Posted 01st November 2017 by APSIS
7 Tips to Boost Your Content with Marketing Automation
Content is king. However, in order to grace your content strategy with a crown, you need to ensure that it achieves optimal relevance – and maximised ROI. We'll guide you through seven tested tips on how marketing automation boosts your content marketing!
4 minutes
Posted 11th October 2017 by APSIS
Want Black Friday to Be a Success? Here’s How to Increase Your Chances!
Have you prepared your strategy for Black Friday? We'll guide you through five strategies that bump the chances that you'll ace your sales!
5 minutes