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Repeat buyers lower your marketing and ad spend. Little wonder they are the backbone of many a retail business, accounting for as high as 50% of sales revenue. Here, we walk you through a few steps for increasing customer retention rates, and unlocking the goldmine of customer loyalty.

Email marketing‘s capacity to deliver results is well documented. But where do you look to optimise your open, click-through, and conversion rates? An A/B testing strategy is a no-BS starting point. Here, we discuss what to test for, plus a few actionable tips to help you run more instructive A/B tests.

And so the cookie crumbles...Apple’s newest privacy update introduces a prohibitive policy on user tracking, limiting your ability to collect data. But there’s a way out! Find out how you can adapt your email marketing strategy for survival in this brave new world of user privacy.

Subscription-based businesses and nonprofits alike rely on loyal membership to thrive. And with customers going digital, online audiences are the new gold standard of marketing. Learn how, through user profiles, you can design personalised marketing campaigns to grow your audience organically.

Looking to forge blossoming relationships with customers that cause an uptick on your bottom line? Customer insights—a branch of market research—is your first stop. Learn how the collection, analysis, and application of insights can improve your decision-making and gainfully impact your business. 

In this post, we showcase reputable women leaders breaking glass ceilings in a male-saturated tech space, much to our admiration. Discover how, through their impactful journeys in SaaS, they’re sparking a transformation of diversity efforts from mere ethical buzzwords to real paradigm shifts.

A well-oiled customer retention process ebbs away customer acquisition costs and increases loyalty. Little wonder customer loyalty programs have been the mainstay of businesses retention strategies for years. Here, we pop a few more tricks up your sleeve to incentivise customers and make them yours to churn.

The poor conversion rate in the experience industry is easily traced to a lack of well-thought-out and applied strategy. This piece drills down on the business architecture behind conversion and reels out actionable answers to the burning question of ‘How to increase conversion rates.’

Running a membership business means touching base with events, actions, & triggers that, if handled manually, could mean having to stretch oneself too thin. Learn how webhooks ebb away much of the workload by automatically triggering alerts to events and reacting to these events, in real-time.

You can deliver personalised emails reminding your prospects about your offerings through retargeting techniques, nudging them to convert. In this piece, we discuss the importance of retargeting, why you should retarget, and HOW you can increase B2B conversion using email retargeting