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The experience industry is a crowded field and marketers need to be doing as much as they can to stand out from the crowd. That means offering a fantastic product, but it also means engaging with customers and ensuring they feel special. This is where marketing automation comes in, specifically email automation tools. This allows you to connect with your entire customer base on an individual level, increase revenue and improve satisfaction across the board. Not sure where to start? We’ve got you covered in this educational and informative blog post.

Mobile marketing has grown so big it's impossible to avoid - especially if you want to stay relevant in the eyes of your members. So much of our life happens on smaller screens these days, so why wouldn’t you want to send messages to your members in the place they’re most likely to see it? Mobile messaging is great, but before you can see all the benefits of it you need to do some optimisation of your platforms and run some marketing integrations. Read this blog to see how your membership organisation can benefit from mobile marketing, and a few extra tips on how to succeed with it!

Without customer data insights rolled out by Data-driven Marketing, growing customer relationships becomes just as impossible as hissing and yawning simultaneously. This blog reveals all you need to know about this rich vein of MarkTech opportunity for your e-commerce business.

Businesses are bound to have customers whose needs are the same. But, being humans, they are bound to have different preferences and are from a variety of geographic places and various age groups, their expectations in terms of your products and service, would vary. The key to serving the needs of various groups of customers effectively is to clearly understand their preferences in every part of your business, like the product, communication, service and so on. This helps a business to efficiently meet their customer’s expectations in every way possible and develop a strong relationship with them.

Inspiring brand loyalty isn’t a new concept - in fact, it’s been around since the 1980s. Just because it’s an old idea doesn’t mean it’s any less important. The advance of marketing technology means subscription firms can inspire customers to become loyal brand advocates through intelligent loyalty marketing that pushes their brand story. Knowing where to start can be tricky, which is why we’ve created this blog post that goes over some of the finer details, walks you through some frequently asked questions and details which pain points can be solved via the implementation of some data-driven marketing.

Businesses collect a huge amount of data about customers and prospects all the time, but rather than use it to benefit them, companies can end up sitting on huge amounts of siloed information. To get the most out of email marketing campaigns, B2B operators should look to use data to remove frustrating pain points and create a virtuous cycle of increased revenue flows. Here’s how data-driven email marketing can benefit your business. Click on the link to find out how you can make the most of all that information you collect!

Everyone wants to engage their customer base in the most effective way - which is where visual marketing comes into play. I have good news for you lovely people in the experience industry - the type of business you run lends itself perfectly to creating compelling, engaging visuals. That might seem easy to say but difficult to execute, but thanks to things like creative emails or easy email templates, you can get ahead of your competition with just a few clicks. Here’s how you can use visual marketing in your efforts to boost engagement, reach and bookings! Get stuck in by clicking this link.

Website personalisation is all the rage, and there’s no reason why you should be ignoring it. Membership organisations should consider this as part of their overall content package as they try to fix issues such as loss of engagement or loyalty, the struggle to find new members, a loss in members or more. Collecting data can help you understand your audience to great effect, which will lead to better email solutions and great outcomes - and there’s the thing: people love personalisation and your members will too! Click here to read more about this brilliant strategy, and get your hands on some first-class resources.

Holiday time means all hands on deck for so many businesses across the world. For some, it can really make the difference between a great year and a good one - all that extra spending has to go somewhere! But how do you make the most of those holiday campaigns? Well, one way to turbocharge those marketing promotions is via marketing automation, clever SMS campaigns and drip flows that match the purchasing cadence of prospective customers. Check out how to maximise your holiday sales and make the most of shopping behaviors over these periods. Sound good? Great.