Customer Case: KPay

"By effectively communicating with our customers at the right time, we’re seeing more engagement and making them feel more connected to us."


KPay Merchant Services is a leading provider of integrated business solutions for micro, small and medium enterprises (MSMEs) in the Asia-Pacific region. Since its establishment in 2020, the fintech company has experienced tremendous growth, serving over 18,000 MSMEs with its advanced online and offline fintech services. KPay strives to improve the functionality of various products, including electronic payment platforms and user management products which help merchants to streamline operational processes and raise productivity.

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The challenge

Keeping customers informed and engaged

As KPay Merchant Services continued to grow, they faced a common challenge among rapidly expanding companies: keeping their customers informed and engaged in a way that kept them top of mind. With so much growth at KPay, they needed a solution that would streamline communication with their customers and ensure they were always in the know.

The solution

Simplify and streamline communication through APSIS One

To address this challenge, KPay chose to implement APSIS One, a marketing automation platform that would allow them to simplify communication with their customers. With APSIS One, KPay was able to send targeted and personalised messages at each stage of the customer journey, from onboarding and satisfaction surveys to account reactivation reminders. The platform also made it easier for KPay to keep their customers informed about their latest promotions and events with various partners. 

The Result

The implementation of APSIS One has made a significant impact on KPay’s success:

1. Increased engagement: Reactivation emails and reminders for inactive accounts have led to increased engagement and improved customer retention rates.
2. Improved customer experience: By keeping their customers informed about the latest news and developments, KPay has delivered a more personalised and connected customer experience.

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We’re really happy with how our marketing messages are working out. By effectively communicating with our customers at the right time, we’re seeing more engagement and making them feel more connected to us. We’re excited to keep growing and doing even better with APSIS One.

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