Cart Abandonment Calculator

Calculate lost revenue from cart abandonment

If your shopping carts get abandoned, you could be losing sales without even realizing. This abandoned cart calculator shows you how much abandoned carts cost you – and how much you could make by adding an abandoned cart email.

(Average Number Per Month)

(Average Number Per Month)

Winback Rate


Of those who

Your winback

{carts} carts

per month

Your return

{return} {currency}

From abandoned

How we calculate
Data from APSIS shows that the win-back rate is between 10-20%, and with an average of 15%. The calculations here are made using our minimum rate of 10%.

APSIS' Abandoned Cart solution is completely GDPR compliant. Only data that has been provided with consent by known / merged APSIS One Profiles (a merged Profile is when anonymous data is synced to a verified Profile through provided consent) are used. Producing a database of merged Profiles may take time for new APSIS One accounts.