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 As a marketer, I’m sure you’ve come across QR codes many times during your career, especially if you work with events, printed materials, or any situation where you need to guide people from a physical touchpoint to a digital one. They’re everywhere: posters, badges, packaging, brochures, even TV screens.

But despite how common they are, many marketers still feel a bit unsure about what a QR code actually is and how it really works behind the scenes.

Email privacy has been moving in one direction for years: more protection for recipients and less passive tracking for senders. Regulations, browser changes, and platform decisions have steadily reshaped how data can be collected. Email marketing is not an exception — and that’s not a bad thing.

Privacy-first email marketing isn’t a temporary phase or a trend to wait out. It’s the environment we operate in today.

As we await new reports on 2025 GDPR enforcement, let’s revisit trends observed across Europe during 2024. 

Black Week has once again proven to be the most demanding period of the year for email marketing.

As brands competed for attention in crowded inboxes, the Apsis platform handled significant volumes while maintaining fast delivery speeds. Here's a closer look at what we observed across our platform during this year's biggest shopping event.

In today’s digital-first world, email remains one of the most powerful tools in a marketer’s arsenal. But with the sheer variety of devices, email clients, and screen sizes your audience uses, ensuring your message looks great everywhere is no small feat. That’s where Litmus testing comes in—a smart solution for savvy marketers who want to deliver flawless emails every time.  

For a marketer, every lead is vital. Since no two persons are alike, why should you take them on the same journey? In this connected era, marketers are expected to go above and beyond to make their target customers engaged and delighted throughout their journey, irrespective of the path or their position in the sales funnel. 

We live in a world where colleagues meet over Zoom instead of in conference rooms. Neighbors envy each other on Instagram instead of over garden fences. Children play FIFA instead of kicking a ball on the soccer field. Teenage girls use digital filters instead of sneaking their mom's makeup. Investors discuss cryptocurrencies instead of securing their money in natural resources.

Facebook calls it the Metaverse, and we describe it as digital profiles, experiences, and channels becoming more crucial than physical ones.