Recovering lost opportunity through abandoned cart emails

APSIS was introduced to Fitboxx, a solution that allows them to recover lost traffic from their website by sending an automated email reminder to customers, getting them to return to their shopping carts and finish the purchase. The reminder email also has the cart rebuild function so when a customer clicks through the email, the cart would be automatically rebuilt and filled with all previously selected items inside. This allows Fitboxx to enhance the overall shopping experience so customers can shop effortlessly without browsing through the site to select those products again.

Implementation & Optimisation

Ongoing optimisation improves identification and recovery rates

With the help of APSIS Professional Services (PS) team, Fitboxx was able to implement the APSIS solution quickly and structurally. The implementation process was broken down into stages so Fitboxx could monitor their performance on a monthly basis, then fine-tuned their approach accordingly.

Based on the advice and industry best practices shared by APSIS, Fitboxx has set up different reminder programs to maximize the performances of its email campaigns. As shopping cart recovery rate is hugely dependent on the database size and engagement of their prior sendings, Fitboxx has also run several programs such as email acquisition via pop up, split test on subject line as well as product category segmentation program, to further enlarge their email database and enhance the engagement level of their sendings.