Posted 28th June 2022 by APSIS

How to Improve Your Product Recommendation System

The product recommendation system predicts customer preferences based on gathered data to help businesses achieve higher engagement numbers and offer users relevant items. Read on to find out how you can improve recommendation systems to yield increase in customer experience and revenue.
7 minutes
Posted 28th June 2022 by APSIS

The Bare Minimum Social Media Plan You Need for Success

A sure channel to expand business reach and at lesser spend, social media plan should be at the forefront of any marketing campaign. But successful social media marketing campaigns are hardly guesswork. Got a social media plan? Here’s a solid starting point to help you get your bases covered! 
7 minutes
Posted 28th June 2022 by APSIS

5 Ways to Turn Around Your Online Sales Decline

Every so often, it’s typical for retail businesses to experience a temporary slump in online sales. But you don't have to sit back and watch your online revenue dwindle. In this post, we reel out five time-tested techniques that you can deploy to arrest the decline and boost online sales.
8 minutes
Posted 23rd May 2022 by APSIS

The Power of Personalised Communication

How can you ensure that customers resonate with your content? Customer engagement flows best from a personalised communication strategy that leverages customers' individuality or interests. Avoid customer churn using these tactics, harnessing the power of personalised customer communication.
7 minutes
Posted 23rd May 2022 by APSIS

All You Need to Know about Omnichannel Retailing

Omnichannel retailing. It’s now a must-have of modern retail. That is, if you’re serious about ensuring customers get a consistent and seamless experience regardless of how they interact with your business. Here’s all you should know to get the most out of it.
7 minutes
Posted 23rd May 2022 by APSIS

Breaking Down GDPR in the New Digital Age

The GDPR has ushered in a sea change in the digital marketing industry. It’s a sweeping regulation with far-reaching implications for digital marketing within the EU. In this blog, our experts roll out the most likely implications for your marketing in this new digital age and how best to navigate this new normal
7 minutes
Posted 19th April 2022 by APSIS

How to convert customers into repeat buyers

Repeat buyers lower your marketing and ad spend. Little wonder they are the backbone of many a retail business, accounting for as high as 50% of sales revenue. Here, we walk you through a few steps for increasing customer retention rates, and unlocking the goldmine of customer loyalty.
5 minutes
Posted 19th April 2022 by APSIS

A/B Test Your Way to More Subscribers

Email marketing‘s capacity to deliver results is well documented. But where do you look to optimise your open, click-through, and conversion rates? An A/B testing strategy is a no-BS starting point. Here, we discuss what to test for, plus a few actionable tips to help you run more instructive A/B tests.
6 minutes
Posted 19th April 2022 by APSIS

Let's Take a Bite Out of Apple's New Privacy Update

And so the cookie crumbles...Apple’s newest privacy update introduces a prohibitive policy on user tracking, limiting your ability to collect data. But there’s a way out! Find out how you can adapt your email marketing strategy for survival in this brave new world of user privacy.
7 minutes
Posted 21st March 2022 by APSIS

Trying to Grow Your Target Audience? Here’s How.

Subscription-based businesses and nonprofits alike rely on loyal membership to thrive. And with customers going digital, online audiences are the new gold standard of marketing. Learn how, through user profiles, you can design personalised marketing campaigns to grow your audience organically.
6 minutes