Black Week has once again proven to be the most demanding period of the year for email marketing.
As brands competed for attention in crowded inboxes, the Apsis platform handled significant volumes while maintaining fast delivery speeds. Here's a closer look at what we observed across our platform during this year's biggest shopping event.
Inboxes are filling up with Black Friday emails long before the day even arrives. As a counter-reaction, the phenomenon of Unsubscribe Friday is growing. This is a protest where consumers delete senders who shout too loudly or send too much. It is a clear signal that volume alone does not work. Perhaps it is time to email less, but better?
For a marketer, every lead is vital. Since no two persons are alike, why should you take them on the same journey? In this connected era, marketers are expected to go above and beyond to make their target customers engaged and delighted throughout their journey, irrespective of the path or their position in the sales funnel.