Posted 10th January 2025 by Karin Lindell

What is Marketing Automation? And, how does it work?

For a marketer, every lead is vital. Since no two persons are alike, why should you take them on the same journey? In this connected era, marketers are expected to go above and beyond to make their target customers engaged and delighted throughout their journey, irrespective of the path or their position in the sales funnel. 

19 minutes
Posted 23rd January 2024 by Karin Lindell

Are your emails reaching your subscribers? Here's how to improve email deliverability

February 1, 2024: An Important Date for Email Senders. If you are sending more than 5,000 emails a day into Google and Yahoo mailboxes, you should pay attention! To send large bulks of emails you must comply with a minimum set of email authentication standards.  There’s no point spending ages crafting the perfect message if nobody is going to read it, and the same applies to your email campaigns! If you can’t get eyeballs on your content, you’ve wasted your time. That might sound harsh, but it’s true. Having good email deliverability is a crucial component in the battle to run successful marketing campaigns, but some marketing platforms just don’t cut the mustard. Luckily, APSIS One has your back. We’re a digital marketing company that takes pride in knowing how to improve email deliverability, so read the blog to learn all our worst-kept secrets.
6 minutes
Posted 28th March 2023 by APSIS

GDPR 2023

Introduction


2022 was a special year on many aspects. There is one field, however, that never disappoints. This is, of course, the GDPR field where in 2022, 830€ million fines were distributed. This is less however than in 2021 which was a record year for GDPR fines totaling over a billion euros1. 

19 minutes
Posted 14th February 2023 by Karin Lindell

How to Grow Your Target Audience

Much has been said about identifying your target audience and knowing them inside out. But how do you build momentum? To sustain revenue, you need to reach a broader public. Read on for tips on how you can use data to further grow your target audience.
8 minutes
Posted 12th January 2023 by Karin Lindell

Here is Your Checklist For a Profitable Affiliate Marketing Program

Affiliate marketing has grown quickly since its inception.

The e-commerce website, viewed as just another marketing channel in the early days of the Internet, quickly became the centrepiece of overall business strategy as it leveraged the scalability of sales to outdo traditional brick-and-mortar stores.

8 minutes
Posted 27th October 2022 by APSIS

What Is Omnichannel Marketing, and How Does it Help Retail Businesses? 

The shift from single-channel to omnichannel retailing indicates a brand’s presence has spread across online and offline channels. As shoppers explore convenient ways to shop, a frictionless integration of these channels to create a consistent brand experience is key. Read on to find out why. 
7 minutes
Posted 23rd September 2022 by APSIS

What Is Word-Of-Mouth Marketing, And Why Is It So Important? 

Talking about it? Tweetin’ it? Word of mouth harnesses relationships between existing subscribers and new prospects to stir interest in your offerings through positive feedback. Discover why it’s the modern marketer’s dream and how to optimise your WOM to amplify member loyalty.
8 minutes
Posted 23rd September 2022 by APSIS

5 Marketing Hacks to Generate Leads 

Lead generation is the precursor to everything else on the journey to customer acquisition. But with customer evolution, old tactics like cold-calling and lead purchasing are now largely ineffective or downright expensive. Got leads? Here are five marketing hacks you can implement to boost lead gen.  
7 minutes
Posted 09th August 2022 by APSIS

Technical Skills for Success in E-commerce Retail

Unlike the popular notion that retail jobs are largely unskilled, a successful career in the retail industry requires a specific skill set. Discover which skills are in demand in the retail industry and find out how you can constantly sharpen your retail chops to stay top of your game in your role.
6 minutes