Welcome to the APSIS blog!

Christmas is a key time for retailers around the world! Get smart with our best practises for optimising campaigns and bring in massive sales for the holidays - and beyond! Read the blog for our data-driven tactics.

Black Friday has become a prime opportunity for business to break records and attract new customers. But how can you leverage the engagement from first-time shoppers and turn them into returning customers? Check out this blog!

The world of digital marketing is riddled with buzz... But let’s put on our finest buzz-busting attire to get under the skin of 9 pandemic buzzwords and marketing misconceptions.

Engagement is key to creating meaningful and long-lasting customer relationships. But in a competitive market, it’s not as easy as one could hope. APSIS’ Chief Commercial Officer, Jakob Lunøe, took the virtual stage at Retail Marketing Asia 2020 to present how retail businesses can use customer data to create personalised experiences that make them return, time and again. Let’s have a look!

Sales and marketing alignment is key to B2B business growth. But how can you align the two—when they’re aiming at different targets? Eduardo Alonso from the sales intelligence company Vainu shares how data can end the discord once and for all.

Every single marketer and organisation struggles with manual work. But what if we told you that there’s another way – a reality with fewer imports and exports? Well, the magic solution might be as simple as an integration.

The marketing sphere is filled to the brim with tools, terms and strategies you need to track. During this time of year, business, customers and life, in general, tend to slow down. So, If you’re looking for inspiration – seek no further! This blog post contains 18 must-sees and must-reads that'll last you all summer.

The world of data-driven marketing is a jungle of terms, abbreviations, systems and concepts. And too often, it just sounds like something you heard in a sci-fi movie... To help you out, we’ve gathered 9 questions you always wanted to ask, but never dared to!

Struggle to create an on-brand experience in your emails? Gareth Emery, Head of Product Design at APSIS, shares his top hacks for how to use your brand's website as a reference for maintaining a consistent experience in your customer's inbox.