Posted 28th January 2026 by Henrik Boye

Embracing Privacy-First Email Marketing

Email privacy has been moving in one direction for years: more protection for recipients and less passive tracking for senders. Regulations, browser changes, and platform decisions have steadily reshaped how data can be collected. Email marketing is not an exception — and that’s not a bad thing.


Privacy-first email marketing isn’t a temporary phase or a trend to wait out. It’s the environment we operate in today.

3 minutes
Posted 17th December 2025 by Agneta Lindahl…

Black Week 2025: A Strong Week for Email Marketing

Black Week has once again proven to be the most demanding period of the year for email marketing.

As brands competed for attention in crowded inboxes, the Apsis platform handled significant volumes while maintaining fast delivery speeds. Here's a closer look at what we observed across our platform during this year's biggest shopping event.

 

3 minutes
Posted 12th December 2025 by Karin Lindell

Turn Feedback into Action: Why Companies Should Rely on Survey Tools

Let’s face it—guesswork is out... ...and insights are in. Whether you're in retail, education, healthcare, or B2B services, understanding your audience is the golden ticket to better engagement, smarter decisions, and stronger results. And what’s one of the simplest, most effective ways to get those insights? You guessed it: surveys. In a world where everyone has access to the same AI tools generating similar content, original data is your differentiation. It's not just about understanding your audience anymore—it's about creating insights that position you as the authoritative voice in your industry. But we’re not talking about boring, one-size-fits-all questionnaires. Today’s survey tools are sleek, smart, and surprisingly versatile. Let’s explore how different industries can use surveys to their advantage—and how to combine them with other marketing tactics for even more impact. Retail: From Browsing mode to Buying mode
5 minutes
Posted 11th November 2025 by Karin Lindell

Perfecting Email Campaigns with Litmus Testing

In today’s digital-first world, email remains one of the most powerful tools in a marketer’s arsenal. But with the sheer variety of devices, email clients, and screen sizes your audience uses, ensuring your message looks great everywhere is no small feat. That’s where Litmus testing comes in—a smart solution for savvy marketers who want to deliver flawless emails every time.  

4 minutes
Posted 05th November 2025 by Eliza Bounouar

EU Regulation on Political Advertising Compliance

Discover how APSIS and Efficy help marketers stay compliant with the EU’s new political advertising regulations. Learn how to balance personalisation with privacy using GDPR-friendly tools and ethical data practices.
2 minutes
Posted 10th January 2025 by Karin Lindell

What is Marketing Automation? And, how does it work?

For a marketer, every lead is vital. Since no two persons are alike, why should you take them on the same journey? In this connected era, marketers are expected to go above and beyond to make their target customers engaged and delighted throughout their journey, irrespective of the path or their position in the sales funnel. 

19 minutes
Posted 21st February 2024 by Karin Lindell

What is digital marketing? – and why is it still relevant?

We live in a world where colleagues meet over Zoom instead of in conference rooms. Neighbors envy each other on Instagram instead of over garden fences. Children play FIFA instead of kicking a ball on the soccer field. Teenage girls use digital filters instead of sneaking their mom's makeup. Investors discuss cryptocurrencies instead of securing their money in natural resources.

Facebook calls it the Metaverse, and we describe it as digital profiles, experiences, and channels becoming more crucial than physical ones.

12 minutes
Posted 23rd January 2024 by Karin Lindell

Are your emails reaching your subscribers? Here's how to improve email deliverability

February 1, 2024: An Important Date for Email Senders. If you are sending more than 5,000 emails a day into Google and Yahoo mailboxes, you should pay attention! To send large bulks of emails you must comply with a minimum set of email authentication standards.  There’s no point spending ages crafting the perfect message if nobody is going to read it, and the same applies to your email campaigns! If you can’t get eyeballs on your content, you’ve wasted your time. That might sound harsh, but it’s true. Having good email deliverability is a crucial component in the battle to run successful marketing campaigns, but some marketing platforms just don’t cut the mustard. Luckily, APSIS One has your back. We’re a digital marketing company that takes pride in knowing how to improve email deliverability, so read the blog to learn all our worst-kept secrets.
6 minutes
Posted 20th April 2023 by Liridona Lubishtani

How Content Marketers Can Use ChatGPT to Drive Efficiency 

You've probably heard of OpenAI, ChatGPT, and other AI-powered language tools now available for the public in many countries worldwide.  

After all, ChatGPT alone has reached 100 million active users each month.

Maybe you've already taken it for a spin and asked silly questions like "Who rules the world?" or "How big is space?".  

But how can marketers use this viral chatbot to their benefit, and what are the risks?  

We wanted to see for ourselves just how ChatGPT works and, as marketers, dive deeper into what it could mean for us.

8 minutes