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Website personalisation is all the rage, and there’s no reason why you should be ignoring it. Membership organisations should consider this as part of their overall content package as they try to fix issues such as loss of engagement or loyalty, the struggle to find new members, a loss in members or more. Collecting data can help you understand your audience to great effect, which will lead to better email solutions and great outcomes - and there’s the thing: people love personalisation and your members will too! Click here to read more about this brilliant strategy, and get your hands on some first-class resources.

Holiday time means all hands on deck for so many businesses across the world. For some, it can really make the difference between a great year and a good one - all that extra spending has to go somewhere! But how do you make the most of those holiday campaigns? Well, one way to turbocharge those marketing promotions is via marketing automation, clever SMS campaigns and drip flows that match the purchasing cadence of prospective customers. Check out how to maximise your holiday sales and make the most of shopping behaviors over these periods. Sound good? Great.

EDM Marketing is still a fuzzy word in the digital world. You are most likely to have heard the term during your conversations with fellow marketers and are curious to find what it is all about. 

Using Email direct marketing will take your marketing strategy to the next level. Whether you are just starting off or just heard of what EDM marketing is, we will take an in-depth look into EDM Marketing, its benefits over email marketing and its use cases.

Marketing is more than just sending out blanket coverage of the same event or blog post to your whole audience and hoping something sticks. Following that pattern is going to lead to a path of frustrating, low return on investment and stagnating subscription numbers. But luckily APSIS One is here to help. From marketing automation to the latest marketing trends, we’ve put together some ways that you can take campaigns to the next level as you aim to finish the year on a high. So click here to read about this year’s best marketing hacks and be prepared to take your subscription business to the next level!

Cold calls and cold emails can be a really daunting prospect for a lot of businesses. The thought of sending out hundreds of little bits of communication without response can be haunting, however there is a way to success. For example, you can bulk send emails via a marketing automation - which can be a fine way to kickstart a successful prospecting email. Once you get those emails out there, you’ll need to sift through and analyse the data to learn how to do better in the next round, and then create actions from those insights. As you can see, prospecting emails has more than one strand that you need to get right - good job you’ve come to the right place!

Creating crafty content is all well and good, but people still need to find it. Lives are busy and non-priority items can be forgotten, so you need to take your content directly to the people. RSS campaigns can help you send your best stuff straight into the inboxes of those who’ve signed up to read it. When you add a little splash of marketing automation to the mix and some dynamic content marketing, you’ll be able to hit different profiles at different times, without doing any of the hard work yourself. To find out the secrets within, read this blog post to see why you must think about running RSS campaigns!

Email marketing has become more and more important and is now the cornerstone of any membership business. It can be easy to neglect an email list and take your audience for granted - but that’s when things go wrong. Membership organisations can fall into spam traps, see deliverability fall flat and notice a drop-off in open rates and subscriber numbers. That’s why it’s vital that you continue to grow your list and get more email signups, but the way forward isn’t always obvious. Here’s how you can grow your list and increase deliverability so you keep all those lovely subscribers nice and happy.

America’s biggest import may become Black Friday/Black Week. Stores prepare themselves mentally and physically months in advance, because there’s some serious money to be made. Discounts are all well and good, but you need some intelligent software running in the background to properly make the most of it all. Because competition is so fierce, there’s going to be some abandoned carts. When this happens, you could either wallow in pity to do something to win back these customers - this is where abandoned cart email comes into play. This marketing automation will help you claw back revenue that could go to your competitors and really help you make the most of one of the year’s biggest holidays.

Having a proper strategy for lead management is becoming more and more important. You can be as good a negotiator or closer as you want, but without strong lead management you’re still going to be left chasing ghosts. This is one of the most important parts in the sale process, and when done right will help you to find, qualify and nurture leads far more successfully. Personalisation is important in this process, and that’s why marketing automation can be so crucial here. So this is why you should take your CRM and integrate it with a smart platform to turbocharge your sales effort and boost conversions.