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Introduction

2022 was a special year on many aspects. There is one field, however, that never disappoints. This is, of course, the GDPR field where in 2022, 830€ million fines were distributed. This is less however than in 2021 which was a record year for GDPR fines totaling over a billion euros¹. 

Much has been said about identifying your target audience and knowing them inside out. But how do you build momentum? To sustain revenue, you need to reach a broader public. Read on for tips on how you can use data to further grow your target audience.

Affiliate marketing has grown quickly since its inception.

The e-commerce website, viewed as just another marketing channel in the early days of the Internet, quickly became the centrepiece of overall business strategy as it leveraged the scalability of sales to outdo traditional brick-and-mortar stores.

What’s next for B2B digital marketing trends in 2023? Refresh your digital marketing plan with a mix of trending and tried-and-true tactics.

The shift from single-channel to omnichannel retailing indicates a brand’s presence has spread across online and offline channels. As shoppers explore convenient ways to shop, a frictionless integration of these channels to create a consistent brand experience is key. Read on to find out why. 

Talking about it? Tweetin’ it? Word of mouth harnesses relationships between existing subscribers and new prospects to stir interest in your offerings through positive feedback. Discover why it’s the modern marketer’s dream and how to optimise your WOM to amplify member loyalty.

Lead generation is the precursor to everything else on the journey to customer acquisition. But with customer evolution, old tactics like cold-calling and lead purchasing are now largely ineffective or downright expensive. Got leads? Here are five marketing hacks you can implement to boost lead gen.  

Introduction

With B2B eCommerce currently in a boom — projected to grow by 18.7% by 2026 — a significant proportion of this emerging sector is from local audiences. And while transactions in local markets tend to occur in-store, businesses still need online marketing to reach these audiences.

Personalised ads have unlocked a new frontier of differentiation in marketing, but with recent data processing practices that leave much to be desired, customers are sceptical about how their data is being used. Amidst privacy considerations, how do you walk the fine line? Read on to find out.

A sure channel to expand business reach and at lesser spend, social media plan should be at the forefront of any marketing campaign. But successful social media marketing campaigns are hardly guesswork. Got a social media plan? Here’s a solid starting point to help you get your bases covered!