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Case Study
How Hundstallet Transformed Their Membership Engagement Using APSIS One
Challenge
From Basic Emailing to Advanced Automation
Before Hundstallet started using APSIS One, they relied on a simple mailing system that lacked the sophistication and functionality required for their growing organisation. According to their team, transitioning to APSIS unlocked a "new world of opportunities." The platform provided a user-friendly, scalable solution that could accommodate Hundstallet’s expanding needs.
Why APSIS One?
When choosing a new system, Hundstallet explored several options and ultimately decided on APSIS One for its optimal balance of functionality and cost. The platform was affordable, easy to use, and perfectly suited their needs as a membership organisation.
Solving Key Challenges with APSIS One
One of Hundstallet’s main challenges was managing their donor communications, especially sending timely acknowledgments for contributions. With APSIS One, they automated email flows, ensuring donors received prompt thank-you messages. They automated birthday greetings, welcome messages to new members, and other important touchpoints. These personalised communications strengthened relationships with donors, as recipients responded positively, fostering a deeper connection between Hundstallet and its supporters.
How Hundstallet Uses APSIS One
Hundstallet runs more than 10 different automated email campaigns within APSIS One, including flows tailored for both donors and members, as well as general newsletters. They also utilise APSIS One to manage events, making the invitation process for members smooth and efficient. The platform's event management tools have been easy to use, further enhancing the efficiency of their communications.
APSIS One opened up a whole new world with endless opportunities. We moved from a basic email system to something that is scalable and allows us to grow. The automated flows have strengthened our relationships, making communication more personalised and impactful.
Results
Improved Campaign Management
Since switching to APSIS One, Hundstallet has found their digital campaigns easier and quicker to set up. They’ve also seen a significant improvement in the deliverability and open rates of their emails, particularly on mobile devices —an essential factor in today’s mobile-first world.
Standing Out in the Crowd
Hundstallet takes advantage of APSIS One’s segmentation capabilities to send targeted information to specific audiences. This personalised approach has helped them stand out in their communications, ensuring that their messages are more relevant and engaging to recipients.
Positive Impact on Donor Engagement with APSIS One
Hundstallet has noticed several positive changes since implementing APSIS One. They now experience enhanced communication with their donors, who feel more acknowledged and engaged. With APSIS One, Hundstallet can easily segment their audience, deliver tailored information to different groups, which has significantly improved the effectiveness of their outreach efforts.
Why APSIS One is a Great Choice
When asked what they would tell another organisation considering APSIS One, Hundstallet emphasised its ease of use. Even for those unfamiliar with similar systems, APSIS One offers intuitive step-by-step guides that make it easy to get up and running quickly. The platform's simplicity and accessibility are standout features that have made it an invaluable tool for Hundstallet.
Hundstallet’s experience with APSIS One showcases how a well-chosen marketing automation platform can transform communications, streamline campaign management, and foster deeper relationships with your customers.