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Data Layer - Audience
Data Layer (Audience)

Launch data-driven campaigns across all channels

APSIS One Audience allows you to target and access unique customer profiles to build fine-tuned segments. Monitor customer behaviour across channels with our GDPR-friendly tool for managing consent and permissions.

 

Explore our solution

3 Main Benefits

Customer profiles

Customer profiles

Gain a holistic understanding of every customer by gathering all interactions on unique customer profiles.

CDP made for marketers

CDP made for marketers

Unleash great digital marketing by combining the power of a Customer Data Platform (CDP) with efficient digital marketing tools.

Manage personal data

Collect, search, manage, export, and delete personal data to maintain trust and stay on top of GDPR regulations.

Discover Data Layer (Audience)

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Data Layer 360 profiles
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Data Layer - Segments
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Data Layer – Consents & Topics

Discover Data Layer (Audience)

One unified customer view

Follow and analyse all customer interactions. Identify unknown website visitors through cookies and gradually populate your profiles with behavioural data from all your channels and touchpoints.

Find and target the right segments

Create personalised messages at scale by defining your own segments or get off to a quick start with our pre-defines smart segments based on actions, attributes and behaviour. Your customers dynamically move between your segments as they interact with your brand.

Never be off topic

Stay on top of your consent and permissions by letting your customers define their content preferences. Manage permissions for each channel to check if you have permission for email, website or SMS.

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CRM Integrations
Connect Data

Connect your customer data to efficient digital marketing tools

Collect data through several channels to feed your digital marketing tools with valuable customer insights. All the data you need to create relevant campaigns – in one place.

No data silos. No manual data imports or list exports. Gaining the 360 customer view puts you as a marketer in full control of the online brand experience.

Ready to talk?

Our dedicated team of experts are eager to find a solution for your data-driven ambitions.