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Introduction

2022 was a special year on many aspects. There is one field, however, that never disappoints. This is, of course, the GDPR field where in 2022, 830€ million fines were distributed. This is less however than in 2021 which was a record year for GDPR fines totaling over a billion euros¹. 

Much has been said about identifying your target audience and knowing them inside out. But how do you build momentum? To sustain revenue, you need to reach a broader public. Read on for tips on how you can use data to further grow your target audience.

Affiliate marketing has grown quickly since its inception.

The e-commerce website, viewed as just another marketing channel in the early days of the Internet, quickly became the centrepiece of overall business strategy as it leveraged the scalability of sales to outdo traditional brick-and-mortar stores.

What’s next for B2B digital marketing trends in 2023? Refresh your digital marketing plan with a mix of trending and tried-and-true tactics.

The shift from single-channel to omnichannel retailing indicates a brand’s presence has spread across online and offline channels. As shoppers explore convenient ways to shop, a frictionless integration of these channels to create a consistent brand experience is key. Read on to find out why. 

Talking about it? Tweetin’ it? Word of mouth harnesses relationships between existing subscribers and new prospects to stir interest in your offerings through positive feedback. Discover why it’s the modern marketer’s dream and how to optimise your WOM to amplify member loyalty.

Lead generation is the precursor to everything else on the journey to customer acquisition. But with customer evolution, old tactics like cold-calling and lead purchasing are now largely ineffective or downright expensive. Got leads? Here are five marketing hacks you can implement to boost lead gen.  

Rolling out the red carpets for a new year!

With the passing of each year comes hot off the press marketing fads and trends. 2021 marked an era branded by social media marketing, data privacy, and trust-building. But old keys won’t open new locks.

The ultimate goal of any business is to fulfil its customers’ needs and wants. 

To achieve that, a business should, first, understand their customers’ needs carefully and most importantly, their competitors. Why competitors, you ask? Because, it is when a business knows and educates their customers about how they are better than their competition, and why they should choose them over their competitors, they will be in a position to provide a good overall experience for their customers.

Businesses are bound to have customers whose needs are the same. But, being humans, they are bound to have different preferences and are from a variety of geographic places and various age groups, their expectations in terms of your products and service, would vary. The key to serving the needs of various groups of customers effectively is to clearly understand their preferences in every part of your business, like the product, communication, service and so on. This helps a business to efficiently meet their customer’s expectations in every way possible and develop a strong relationship with them.