Posted 12th December 2025 by Karin

Turn Feedback into Action: Why Companies Should Rely on Survey Tools

Let’s face it—guesswork is out... ...and insights are in. Whether you're in retail, education, healthcare, or B2B services, understanding your audience is the golden ticket to better engagement, smarter decisions, and stronger results. And what’s one of the simplest, most effective ways to get those insights? You guessed it: surveys. In a world where everyone has access to the same AI tools generating similar content, original data is your differentiation. It's not just about understanding your audience anymore—it's about creating insights that position you as the authoritative voice in your industry. But we’re not talking about boring, one-size-fits-all questionnaires. Today’s survey tools are sleek, smart, and surprisingly versatile. Let’s explore how different industries can use surveys to their advantage—and how to combine them with other marketing tactics for even more impact. Retail: From Browsing mode to Buying mode
5 minutes
Posted 27th November 2025 by APSIS

Black Friday – customers under digital attack

Inboxes are filling up with Black Friday emails long before the day even arrives. As a counter-reaction, the phenomenon of Unsubscribe Friday is growing. This is a protest where consumers delete senders who shout too loudly or send too much. It is a clear signal that volume alone does not work. Perhaps it is time to email less, but better?

2 minutes
Posted 12th November 2025 by Karin

Perfecting Email Campaigns with Litmus Testing

In today’s digital-first world, email remains one of the most powerful tools in a marketer’s arsenal. But with the sheer variety of devices, email clients, and screen sizes your audience uses, ensuring your message looks great everywhere is no small feat. That’s where Litmus testing comes in—a smart solution for savvy marketers who want to deliver flawless emails every time.  

4 minutes
Posted 05th November 2025 by Karin

Apsis is ready: Helping you navigate the new EU Regulation on Political Advertising Compliance

The European Union’s new Regulation (EU) 2024/900 on the transparency and targeting of political advertising is coming into effect to guide how political and social content is posted and distributed across digital channels, including social media and email.  

At Apsis, we are fully aware of the implications and are actively preparing our consultants to help our customers stay compliant.

 

2 minutes
Posted 10th January 2025 by Karin Lindell

What is Marketing Automation? And, how does it work?

For a marketer, every lead is vital. Since no two persons are alike, why should you take them on the same journey? In this connected era, marketers are expected to go above and beyond to make their target customers engaged and delighted throughout their journey, irrespective of the path or their position in the sales funnel. 

19 minutes
Posted 25th June 2024 by Karin Lindell

Overcome the Top Email Writing Challenges with AI [New Feature!]

To uncover the most common email content challenges, we conducted a survey with our Apsis One customers, and the results are in...

We marketers know that the foundation for writing a great email campaign is understanding your audience and engaging them with relevant, personalised communications.

But to be the brand that stands out in a flooded inbox, it takes a little more to capture your recipients’ attention and keep it.

No doubt, creating consistent email content that “wows” is easier said than done.

6 minutes
Posted 23rd January 2024 by Karin Lindell

Are your emails reaching your subscribers? Here's how to improve email deliverability

February 1, 2024: An Important Date for Email Senders. If you are sending more than 5,000 emails a day into Google and Yahoo mailboxes, you should pay attention! To send large bulks of emails you must comply with a minimum set of email authentication standards.  There’s no point spending ages crafting the perfect message if nobody is going to read it, and the same applies to your email campaigns! If you can’t get eyeballs on your content, you’ve wasted your time. That might sound harsh, but it’s true. Having good email deliverability is a crucial component in the battle to run successful marketing campaigns, but some marketing platforms just don’t cut the mustard. Luckily, APSIS One has your back. We’re a digital marketing company that takes pride in knowing how to improve email deliverability, so read the blog to learn all our worst-kept secrets.
6 minutes
Posted 09th November 2023 by Karin Lindell

The ABCs of Email Marketing

A

A/B test

Refers to an email test when two different versions of a single email are created and sent to two groups on your contacts list.

 

Above the fold

The part of an email message or web page that is visible without scrolling. Material in this area is considered more valuable because it's what everyone sees first. 

 

Anti-Spam Laws

6 minutes
Posted 20th April 2023 by Liridona Lubishtani

How Content Marketers Can Use ChatGPT to Drive Efficiency 

You’ve probably heard of OpenAI, ChatGPT, and other AI-powered language tools now available for the public in many countries worldwide.  

After all, ChatGPT alone has reached 100 million active users each month. 

8 minutes
Posted 28th March 2023 by APSIS

GDPR 2023

Introduction


2022 was a special year on many aspects. There is one field, however, that never disappoints. This is, of course, the GDPR field where in 2022, 830€ million fines were distributed. This is less however than in 2021 which was a record year for GDPR fines totaling over a billion euros1. 

19 minutes