Posted 01st March 2016 by Anonymous (not verified)

Why Your Newsletters Need Their Own Tone

Would you talk to your best customer in three different styles during a live meeting? If your answer is "no", then it might be time to adjust your email marketing's tone as well.
3 minutes
Posted 12th February 2016 by APSIS

All About That Bounce

Have you ever thought about the connection between your bounced emails and your deliverability? (Hint: it’s stronger than you’d think.)
5 minutes
Posted 16th December 2015 by APSIS

14 Best Email Design Tips

We collected some of the most burning questions that came up during our recent Email Design webinar and answered them - enjoy!
8 minutes
Posted 16th December 2015 by Anonymous (not verified)

Triggers in the Customer Lifecycle

Today, every interaction with our subscribers is also a chance to build stronger, more personal customer dialogues. But how do we get the most out of these relationships?
6 minutes
Posted 22nd November 2015 by APSIS

How data can help marketers deal with organisational change

Despite our continued evolutionary progress over hundreds of thousands of years, we as humans still struggle to understand the implications of industrial and technological change. Marketers are no exception.
 
I’ve just finished reading a book called ‘Sapiens’ by Yuval Noah Harari that explores this very topic, and observes how developments that are supposed to be positive actually end up having a negative impact.
 
Nowadays of course, the rate of change is incredibly fast, and none more so than for marketers.
4 minutes
Posted 12th October 2015 by APSIS

Designing for mobile

Marketers today should take advantage of the mobile devices surrounding their customers.
3 minutes
Posted 06th October 2015 by APSIS

The two types of customer your emails are missing

Whether you’re sending batch campaigns, transaction receipts, promotional updates or individual correspondences, email is still a vital channel of communication between you and your customer.
3 minutes
Posted 22nd September 2015 by APSIS

How Airlines can win on customer experience – 5 campaign ideas

Following on from our attendance last week at the London Aviation Festival, where we presented with Consulting Partner, Data Talks, I wanted to share some insights and ideas of how airlines can overcome some of their most pertinent marketing challenges.
 
The event was a mix bag of suppliers to the Aviation industry, as well as the airlines themselves, all discussing the challenges and opportunities that surround aviation.
4 minutes