It helps you increase sales on the Internet, brings more visitors to your web site, and makes people download white papers, videos and other things you offer or sell. Email marketing encourages customer loyalty, brings people to your web shop and strengthens your brand.
Actually, it doesn’t exist. If you try to create a newsletter that suits everyone, it will be so bland that most people won’t care much for it. You need some edge to it, something specific, something that clearly describes your offer. Something your customers and potential customers really like.
Half-hearted subscribers will be half-hearted customers. You stand a better chance at succeeding when you have the courage to be different. When you speak with a unique voice. When you don’t look just like your competitors.
In this article, we take a look at how you should choose between different types of questions and what to thing about when writing the texts. At the end, we provide some information on what you should not do – sometimes mistakes can be revealing!
Oh yes.
In the fall of 2005 a study was made among American companies using email marketing. More than 60 % answered that problems with deliverability was the biggest one of all. About the same time another study was made in the US, which stated that more than 20 % of all legitimate email messages disappeared on the way to the recipients due to various spam filters. Studies that we conducted ourselves in Sweden show that the corresponding figure here is about 15 %.