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The poor conversion rate in the experience industry is easily traced to a lack of well-thought-out and applied strategy. This piece drills down on the business architecture behind conversion and reels out actionable answers to the burning question of ‘How to increase conversion rates.’

Rolling out the red carpets for a new year!

With the passing of each year comes hot off the press marketing fads and trends. 2021 marked an era branded by social media marketing, data privacy, and trust-building. But old keys won’t open new locks.

Content seeps into all areas of your business, it pushes your sales, marketing, and the entire customer experience. Learn tried-and-true tips for attracting, delighting, and ultimately moving your customers throughout the buyer’s journey using a winning content marketing strategy.

The ultimate goal of any business is to fulfil its customers’ needs and wants. 

To achieve that, a business should, first, understand their customers’ needs carefully and most importantly, their competitors. Why competitors, you ask? Because, it is when a business knows and educates their customers about how they are better than their competition, and why they should choose them over their competitors, they will be in a position to provide a good overall experience for their customers.

The experience industry is a crowded field and marketers need to be doing as much as they can to stand out from the crowd. That means offering a fantastic product, but it also means engaging with customers and ensuring they feel special. This is where marketing automation comes in, specifically email automation tools. This allows you to connect with your entire customer base on an individual level, increase revenue and improve satisfaction across the board. Not sure where to start? We’ve got you covered in this educational and informative blog post.

Businesses are bound to have customers whose needs are the same. But, being humans, they are bound to have different preferences and are from a variety of geographic places and various age groups, their expectations in terms of your products and service, would vary. The key to serving the needs of various groups of customers effectively is to clearly understand their preferences in every part of your business, like the product, communication, service and so on. This helps a business to efficiently meet their customer’s expectations in every way possible and develop a strong relationship with them.

Everyone wants to engage their customer base in the most effective way - which is where visual marketing comes into play. I have good news for you lovely people in the experience industry - the type of business you run lends itself perfectly to creating compelling, engaging visuals. That might seem easy to say but difficult to execute, but thanks to things like creative emails or easy email templates, you can get ahead of your competition with just a few clicks. Here’s how you can use visual marketing in your efforts to boost engagement, reach and bookings! Get stuck in by clicking this link.

Creating crafty content is all well and good, but people still need to find it. Lives are busy and non-priority items can be forgotten, so you need to take your content directly to the people. RSS campaigns can help you send your best stuff straight into the inboxes of those who’ve signed up to read it. When you add a little splash of marketing automation to the mix and some dynamic content marketing, you’ll be able to hit different profiles at different times, without doing any of the hard work yourself. To find out the secrets within, read this blog post to see why you must think about running RSS campaigns!

There’s nothing more upsetting than having lots of inactive subscribers. Nobody wants to create killer content, only to have nobody read it - plus, they can be bad for deliverability! Traditional thinking would be to cull these people from your mailing list, but there is another way! Your travel, leisure and events company could be missing out on valuable revenue streams from folks who can still be brought back into the fold. Doing so can be tricky, we understand that, but we’re here to help. Read this blog post to find out what you should be doing about your inactive subscribers and why!

Does it make you curious and delighted? Or, does it annoy you? It probably depends on who the sender is, right?

So, If you are a business or a marketer and want to capitalise on the power of SMS marketing without annoying your customers, this article will give you tips, tricks and insights into SMS marketing to get you going the right way.