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To uncover the most common email content challenges, we conducted a survey with our Apsis One customers, and the results are in...

We marketers know that the foundation for writing a great email campaign is understanding your audience and engaging them with relevant, personalised communications.

But to be the brand that stands out in a flooded inbox, it takes a little more to capture your recipients’ attention and keep it.

No doubt, creating consistent email content that “wows” is easier said than done.

February 1, 2024: An Important Date for Email Senders. If you are sending more than 5,000 emails a day into Google and Yahoo mailboxes, you should pay attention! To send large bulks of emails you must comply with a minimum set of email authentication standards.  There’s no point spending ages crafting the perfect message if nobody is going to read it, and the same applies to your email campaigns! If you can’t get eyeballs on your content, you’ve wasted your time. That might sound harsh, but it’s true. Having good email deliverability is a crucial component in the battle to run successful marketing campaigns, but some marketing platforms just don’t cut the mustard. Luckily, APSIS One has your back. We’re a digital marketing company that takes pride in knowing how to improve email deliverability, so read the blog to learn all our worst-kept secrets.

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A/B test

Refers to an email test when two different versions of a single email are created and sent to two groups on your contacts list.

 

Above the fold

The part of an email message or web page that is visible without scrolling. Material in this area is considered more valuable because it's what everyone sees first. 

 

Anti-Spam Laws

You’ve probably heard of OpenAI, ChatGPT, and other AI-powered language tools now available for the public in many countries worldwide.  

After all, ChatGPT alone has reached 100 million active users each month. 

Introduction

2022 was a special year on many aspects. There is one field, however, that never disappoints. This is, of course, the GDPR field where in 2022, 830€ million fines were distributed. This is less however than in 2021 which was a record year for GDPR fines totaling over a billion euros¹. 

Much has been said about identifying your target audience and knowing them inside out. But how do you build momentum? To sustain revenue, you need to reach a broader public. Read on for tips on how you can use data to further grow your target audience.

Affiliate marketing has grown quickly since its inception.

The e-commerce website, viewed as just another marketing channel in the early days of the Internet, quickly became the centrepiece of overall business strategy as it leveraged the scalability of sales to outdo traditional brick-and-mortar stores.

What’s next for B2B digital marketing trends in 2023? Refresh your digital marketing plan with a mix of trending and tried-and-true tactics.

The shift from single-channel to omnichannel retailing indicates a brand’s presence has spread across online and offline channels. As shoppers explore convenient ways to shop, a frictionless integration of these channels to create a consistent brand experience is key. Read on to find out why. 

Talking about it? Tweetin’ it? Word of mouth harnesses relationships between existing subscribers and new prospects to stir interest in your offerings through positive feedback. Discover why it’s the modern marketer’s dream and how to optimise your WOM to amplify member loyalty.