Inboxes are filling up with Black Friday emails long before the day even arrives. As a counter-reaction, the phenomenon of Unsubscribe Friday is growing. This is a protest where consumers delete senders who shout too loudly or send too much. It is a clear signal that volume alone does not work. Perhaps it is time to email less, but better?
In today’s digital-first world, email remains one of the most powerful tools in a marketer’s arsenal. But with the sheer variety of devices, email clients, and screen sizes your audience uses, ensuring your message looks great everywhere is no small feat. That’s where Litmus testing comes in—a smart solution for savvy marketers who want to deliver flawless emails every time.
The European Union’s new Regulation (EU) 2024/900 on the transparency and targeting of political advertising is coming into effect to guide how political and social content is posted and distributed across digital channels, including social media and email.
At Apsis, we are fully aware of the implications and are actively preparing our consultants to help our customers stay compliant.
For a marketer, every lead is vital. Since no two persons are alike, why should you take them on the same journey? In this connected era, marketers are expected to go above and beyond to make their target customers engaged and delighted throughout their journey, irrespective of the path or their position in the sales funnel.
To uncover the most common email content challenges, we conducted a survey with our Apsis One customers, and the results are in...
We marketers know that the foundation for writing a great email campaign is understanding your audience and engaging them with relevant, personalised communications.
But to be the brand that stands out in a flooded inbox, it takes a little more to capture your recipients’ attention and keep it.
No doubt, creating consistent email content that “wows” is easier said than done.
A/B test
Refers to an email test when two different versions of a single email are created and sent to two groups on your contacts list.
Above the fold
The part of an email message or web page that is visible without scrolling. Material in this area is considered more valuable because it's what everyone sees first.
Anti-Spam Laws
You’ve probably heard of OpenAI, ChatGPT, and other AI-powered language tools now available for the public in many countries worldwide.
After all, ChatGPT alone has reached 100 million active users each month.
2022 was a special year on many aspects. There is one field, however, that never disappoints. This is, of course, the GDPR field where in 2022, 830€ million fines were distributed. This is less however than in 2021 which was a record year for GDPR fines totaling over a billion euros1.