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The GDPR has ushered in a sea change in the digital marketing industry. It’s a sweeping regulation with far-reaching implications for digital marketing within the EU. In this blog, our experts roll out the most likely implications for your marketing in this new digital age and how best to navigate this new normal

And so the cookie crumbles...Apple’s newest privacy update introduces a prohibitive policy on user tracking, limiting your ability to collect data. But there’s a way out! Find out how you can adapt your email marketing strategy for survival in this brave new world of user privacy.

In this post, we showcase reputable women leaders breaking glass ceilings in a male-saturated tech space, much to our admiration. Discover how, through their impactful journeys in SaaS, they’re sparking a transformation of diversity efforts from mere ethical buzzwords to real paradigm shifts.

You can deliver personalised emails reminding your prospects about your offerings through retargeting techniques, nudging them to convert. In this piece, we discuss the importance of retargeting, why you should retarget, and HOW you can increase B2B conversion using email retargeting

Rolling out the red carpets for a new year!

With the passing of each year comes hot off the press marketing fads and trends. 2021 marked an era branded by social media marketing, data privacy, and trust-building. But old keys won’t open new locks.

B2B audiences are typically industry professionals, which means marketing speak and taglines are never going to cut it with your newsletters. Here, we dig into the hows and whys of value-centric B2B email newsletters, and how you can make them irresistible to businesses to increase revenue.

The ultimate goal of any business is to fulfil its customers’ needs and wants. 

To achieve that, a business should, first, understand their customers’ needs carefully and most importantly, their competitors. Why competitors, you ask? Because, it is when a business knows and educates their customers about how they are better than their competition, and why they should choose them over their competitors, they will be in a position to provide a good overall experience for their customers.

Content marketing has become a lot more prevalent in the last few years, but as the instances of its use increase, the proportion of well written, targeted and focused pieces decreases. That’s not a slight on anyone producing content - it can be a tough ask to get marketers to become content geniuses overnight. Everyone needs a little helping hand now and again, and if you want to produce the best content marketing you can, it would be wise to take into account these content writing hacks! So what are you waiting for? Read the blog for more inspiration.

Businesses are bound to have customers whose needs are the same. But, being humans, they are bound to have different preferences and are from a variety of geographic places and various age groups, their expectations in terms of your products and service, would vary. The key to serving the needs of various groups of customers effectively is to clearly understand their preferences in every part of your business, like the product, communication, service and so on. This helps a business to efficiently meet their customer’s expectations in every way possible and develop a strong relationship with them.

Businesses collect a huge amount of data about customers and prospects all the time, but rather than use it to benefit them, companies can end up sitting on huge amounts of siloed information. To get the most out of email marketing campaigns, B2B operators should look to use data to remove frustrating pain points and create a virtuous cycle of increased revenue flows. Here’s how data-driven email marketing can benefit your business. Click on the link to find out how you can make the most of all that information you collect!