As we await new reports on 2025 GDPR enforcement, let’s revisit trends observed across Europe during 2024.
Black Week has once again proven to be the most demanding period of the year for email marketing.
As brands competed for attention in crowded inboxes, the Apsis platform handled significant volumes while maintaining fast delivery speeds. Here's a closer look at what we observed across our platform during this year's biggest shopping event.
Inboxes are filling up with Black Friday emails long before the day even arrives. As a counter-reaction, the phenomenon of Unsubscribe Friday is growing. This is a protest where consumers delete senders who shout too loudly or send too much. It is a clear signal that volume alone does not work. Perhaps it is time to email less, but better?
In today’s digital-first world, email remains one of the most powerful tools in a marketer’s arsenal. But with the sheer variety of devices, email clients, and screen sizes your audience uses, ensuring your message looks great everywhere is no small feat. That’s where Litmus testing comes in—a smart solution for savvy marketers who want to deliver flawless emails every time.
The European Union’s new Regulation (EU) 2024/900 on the transparency and targeting of political advertising is coming into effect to guide how political and social content is posted and distributed across digital channels, including social media and email.
At Apsis, we are fully aware of the implications and are actively preparing our consultants to help our customers stay compliant.
For a marketer, every lead is vital. Since no two persons are alike, why should you take them on the same journey? In this connected era, marketers are expected to go above and beyond to make their target customers engaged and delighted throughout their journey, irrespective of the path or their position in the sales funnel.
To uncover the most common email content challenges, we conducted a survey with our Apsis One customers, and the results are in...
We marketers know that the foundation for writing a great email campaign is understanding your audience and engaging them with relevant, personalised communications.
But to be the brand that stands out in a flooded inbox, it takes a little more to capture your recipients’ attention and keep it.
No doubt, creating consistent email content that “wows” is easier said than done.
A/B test
Refers to an email test when two different versions of a single email are created and sent to two groups on your contacts list.
Above the fold
The part of an email message or web page that is visible without scrolling. Material in this area is considered more valuable because it's what everyone sees first.
Anti-Spam Laws