Welcome to the APSIS blog!

We are living in a time where changes are made continuously. And working in a digital company requires us to be on top of the game. That’s why we asked 4 of our experts, in different areas, to predict what changes to expect for the coming year. Let's have a look.

Ready to meet the next generation of Google Analytics? Formerly known as “App + Web properties”, Google Analytics 4 includes AI-powered insights and predictions, cross-device tracking, more control over your data, and deeper integrations with Google Ads. Read to learn about the benefits of GA4.

Christmas is a key time for retailers around the world! Get smart with our best practises for optimising campaigns and bring in massive sales for the holidays - and beyond! Read the blog for our data-driven tactics.

Black Friday has become a prime opportunity for business to break records and attract new customers. But how can you leverage the engagement from first-time shoppers and turn them into returning customers? Check out this blog!

The world of digital marketing is riddled with buzz... But let’s put on our finest buzz-busting attire to get under the skin of 9 pandemic buzzwords and marketing misconceptions.

Engagement is key to creating meaningful and long-lasting customer relationships. But in a competitive market, it’s not as easy as one could hope. APSIS’ Chief Commercial Officer, Jakob Lunøe, took the virtual stage at Retail Marketing Asia 2020 to present how retail businesses can use customer data to create personalised experiences that make them return, time and again. Let’s have a look!