What is a Digital Customer Journey?
The ultimate goal of any business is to fulfil its customers’ needs and wants.
To achieve that, a business should, first, understand their customers’ needs carefully and most importantly, their competitors. Why competitors, you ask? Because, it is when a business knows and educates their customers about how they are better than their competition, and why they should choose them over their competitors, they will be in a position to provide a good overall experience for their customers.