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Lead generation is the precursor to everything else on the journey to customer acquisition. But with customer evolution, old tactics like cold-calling and lead purchasing are now largely ineffective or downright expensive. Got leads? Here are five marketing hacks you can implement to boost lead gen.  

When compared to all the heavy lifting advertisers had to do to reach audiences some two decades ago, modern email marketing feels like the lottery.

Pretty much all you have to do is compose an email and then hit the ‘send’ button. The reach is unlimited; conversion rates are decent, and — wait for it — it costs next to nothing.

Introduction

With B2B eCommerce currently in a boom — projected to grow by 18.7% by 2026 — a significant proportion of this emerging sector is from local audiences. And while transactions in local markets tend to occur in-store, businesses still need online marketing to reach these audiences.

Unlike the popular notion that retail jobs are largely unskilled, a successful career in the retail industry requires a specific skill set. Discover which skills are in demand in the retail industry and find out how you can constantly sharpen your retail chops to stay top of your game in your role.

Personalised ads have unlocked a new frontier of differentiation in marketing, but with recent data processing practices that leave much to be desired, customers are sceptical about how their data is being used. Amidst privacy considerations, how do you walk the fine line? Read on to find out.

The product recommendation system predicts customer preferences based on gathered data to help businesses achieve higher engagement numbers and offer users relevant items. Read on to find out how you can improve recommendation systems to yield increase in customer experience and revenue.

A sure channel to expand business reach and at lesser spend, social media plan should be at the forefront of any marketing campaign. But successful social media marketing campaigns are hardly guesswork. Got a social media plan? Here’s a solid starting point to help you get your bases covered! 

Every so often, it’s typical for retail businesses to experience a temporary slump in online sales. But you don't have to sit back and watch your online revenue dwindle. In this post, we reel out five time-tested techniques that you can deploy to arrest the decline and boost online sales.

How can you ensure that customers resonate with your content? Customer engagement flows best from a personalised communication strategy that leverages customers' individuality or interests. Avoid customer churn using these tactics, harnessing the power of personalised customer communication.

Omnichannel retailing. It’s now a must-have of modern retail. That is, if you’re serious about ensuring customers get a consistent and seamless experience regardless of how they interact with your business. Here’s all you should know to get the most out of it.