Posted 17th September 2021 by APSIS

How to grow your list and increase deliverability!

Email marketing has become more and more important and is now the cornerstone of any membership business. It can be easy to neglect an email list and take your audience for granted - but that’s when things go wrong. Membership organisations can fall into spam traps, see deliverability fall flat and notice a drop-off in open rates and subscriber numbers. That’s why it’s vital that you continue to grow your list and get more email signups, but the way forward isn’t always obvious. Here’s how you can grow your list and increase deliverability so you keep all those lovely subscribers nice and happy.
Posted 17th September 2021 by APSIS

How abandoned cart emails can turbocharge your Black Friday

America’s biggest import may become Black Friday/Black Week. Stores prepare themselves mentally and physically months in advance, because there’s some serious money to be made. Discounts are all well and good, but you need some intelligent software running in the background to properly make the most of it all. Because competition is so fierce, there’s going to be some abandoned carts. When this happens, you could either wallow in pity to do something to win back these customers - this is where abandoned cart email comes into play. This marketing automation will help you claw back revenue that could go to your competitors and really help you make the most of one of the year’s biggest holidays.
Posted 16th August 2021 by APSIS

How to perfect your lead management

Having a proper strategy for lead management is becoming more and more important. You can be as good a negotiator or closer as you want, but without strong lead management you’re still going to be left chasing ghosts. This is one of the most important parts in the sale process, and when done right will help you to find, qualify and nurture leads far more successfully. Personalisation is important in this process, and that’s why marketing automation can be so crucial here. So this is why you should take your CRM and integrate it with a smart platform to turbocharge your sales effort and boost conversions.
Posted 16th August 2021 by APSIS

Six creative content writing hacks you should know about

It can be tricky to keep producing content hit after content hit, especially if you’re tasked with making creative emails with inspiring call-to-actions. It’s now a really important part of any digital marketing campaign, and that means you might need some content marketing hacks to help you along the way. Wanna know something about that? It’s fine! We all need something we can fall-back on from time to time, because the pressure can build up. Marketing automation and segmentation can play a really important part in this journey, so dive in to learn about some compelling content writing hacks you can’t afford to ignore!
Posted 16th August 2021 by APSIS

How to re-engage inactive subscribers

There’s nothing more upsetting than having lots of inactive subscribers. Nobody wants to create killer content, only to have nobody read it - plus, they can be bad for deliverability! Traditional thinking would be to cull these people from your mailing list, but there is another way! Your travel, leisure and events company could be missing out on valuable revenue streams from folks who can still be brought back into the fold. Doing so can be tricky, we understand that, but we’re here to help. Read this blog post to find out what you should be doing about your inactive subscribers and why!
Posted 16th August 2021 by APSIS

Reactivate, re-engage, and win-back with our email examples

There’s nothing more annoying than having to execute a win-back campaign because it means something is going wrong. Right? Well, not all the time. In fact, it can be a priceless opportunity to learn more about your members, about your business and about the industry. Marketing automation techniques make customer engagement easier than ever, even if it may seem a little daunting at first. But don’t worry, we’re here to help you return those lost sheep to the flock - because it’s far better for businesses to maximise revenue from existing members than try to recruit new ones.
Posted 16th August 2021 by APSIS

Improve customer loyalty with rockstar engagement strategies

Customer loyalty is a buzzword that you’ll hear a lot in ecommerce, but what does it really mean? There are hundreds of businesses out there falling over each other to try and rope purchasers back to store, but are they going about it the right way? Sure you can try old-world techniques like loyalty cards, but to be truly successful you have to get with the times and that means embracing marketing automation. So to find out about marketing automation flows that improve customer engagement and boost your bottom line, head to this blog post!
Posted 09th August 2021 by APSIS

What is SMS Marketing?

Does it make you curious and delighted? Or, does it annoy you? It probably depends on who the sender is, right?

So, If you are a business or a marketer and want to capitalise on the power of SMS marketing without annoying your customers, this article will give you tips, tricks and insights into SMS marketing to get you going the right way.


Let's dig in to the following topics:

Posted 09th July 2021 by APSIS

The ABCs of Email Marketing


A/B test

Refers to an email test when two different versions of a single email are created and sent to two groups on your contacts list.


Above the fold

The part of an email message or web page that is visible without scrolling. Material in this area is considered more valuable because it's what everyone sees first. 


Anti-Spam Laws

Posted 06th July 2021 by Euphilena Goh

What is Marketing Automation? And, how does it work?

For a marketer, every lead is vital. Since no two persons are alike, why should you take them on the same journey? In this connected era, marketers are expected to go above and beyond to make their target customers engaged and delighted throughout their journey, irrespective of the path or their position in the sales funnel.