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Concepts like abandoned cart recovery, welcome-flows and customer journeys might seem like big-sky thinking, but when you break them down into their small parts you can really begin to see how they can add value to a business - but only if they’re set up correctly using the right marketing automation platform. How does that all sound? Pretty good, right. Marketing automation can seem or sound like a big scary idea, but it’s something that you can just plug in and forget about while it whirls around in the background, delivering value and putting smiles on faces. But what’s the next step? Read this blog to give yourself a clearer understanding of what we’re talking about!

The benefits of marketing software are numerous and potentially lucrative, but some businesses still don’t see what all the fuss is about. Here’s what you can gain by using marketing software - read it, and let us help you change your mind.